Ever feel like your market is totally saturated? No matter what you do your ideal customers never find or notice you. You know the work you do is just as good as your competitors who have a huge following, but being seen by even a fraction of that audience seems impossible to you.
Well, in this episode of the Digital Boss Roundtable we’re talking to 3 Marketing Strategist: Dannie Fountain, Nevica Vazquez, and Meghan Maydel.
In our conversation we’ll cover their top action steps for:
Gaining attention online
Growing an online audience
Promoting your digital business
Recap Of First Questions + Answers In This Episode
How do you start a visibility plan?
It’s a 3 step process. Breadcrumbing is one lever you can pull. Cleaning up your act and content is your second lever. If you were previously offering a wider spectrum of services, you need to get your content consistent so it redirects to what you want to me known for. Lastly you just need to own it – get out there, build relationships, leverage partnerships and do activities that get your name known in that particular space. It is going to take all 3 of these pieces to make it happen.
How do you make connections and build relationships?
Coffee chats and networking should be the foundation of it but you should never have the “I want something out of it” mentality. The best way to do that is going into the coffee chat with a question “How I can support you?”. We live, breathe and die by our networks. By supporting others you are highlighting that you are willing to invest in that relationship as much as you might potentially get which makes it more mutually beneficial and authentic.
You should be connecting with at least three people a month as part of your marketing plan. Think about who you’re noticing in your space, who you would love to collaborate, who do you know that your peers in the industry have been talking about a lot. Authentic friend-making conversations is what you should be aiming for. The intention should be building friendships, not seeing what you can get out of them.
What are some of the concrete ways to get visible online?
It’s all about taking action. All the way from cold pitch emails to building relationships. You need to be intentional and let the other party know how they will benefit from the collaboration.
Asking to take over someone Instagram’s stories. Keeping an eye on what people are struggling with or searching for, reach out to the person and take over their Instagram for a day.
JV webinars, Facebook Live trains – anything that involves other people. Writing down people who are in complementary industries and collaborating together. Find people who are in similar industries but you don’t step on each others’ toes. When other people introduce you to their audience you automatically get the know, like, trust credibility.
The quickest way to get visible is to go Facebook live with somebody and make your visible to their audience.
If you were to create a one month marketing schedule – what would be your top tip?
Figure out where your audience lives. If your audience on Instagram, focus your effort on there. Don’t feel like you have to be on every platform. Do research to figure out where your audience likes to spend the most time and create a plan for getting visible there.
Focus on where your people are. My people don’t find me doing Google search so I don’t spend my time focusing on SEO. My people are hanging out on Facebook and Instagram so I make sure I spend my time there to leverage the relationships later.
To Dive Deeper Watch The Full Episode
If There’s One Thing I Know It’s…
Each episode I ask my guest to teach us about a lesson they’ve learned through their business and life experiences, by completing the sentence “If there’s one thing I know it’s..”. I’m always taken back by the incredible insight they have to share!
Dannie: Plans are only a third of the equation. Don’t get caught up in them.
Meghan: It’s not what you know, it’s who you know.
Quotes Worth Sharing
Top Tip from Dannie: Network at every opportunity and always look for ways to support others before trying to see what you can get out of the relationship.
Top Tip from Meghan: Make connections at every opportunity, it matters more than what you know because it’s these connections that help you get your knowledge out there.
If there’s one thing I know it’s: Plans are only a third of the equation. Don't get caught up in them. - Dannie Click To Tweet
If there’s one thing I know it’s: It's not what you know, it's who you know. - Meghan Click To Tweet
To Keep In Touch With These Ladies
Meghan is a Sales Funnel + Marketing Strategist (& CMO-for-Hire) for service-based creative biz owners who want a to FINALLY get consistent with their clients + cash flow, taking their biz to the next level while they’re at it. When she isn’t waist deep in her biz, you can find her hosting her podcast—Bosses & Booze—planning her next Halloween display, and/or chillin with her hubby and 2 fur babies. She comes from a design and advertising background having worked for one of Ad Age’s “top 10 agencies to watch in the U.S.” where she worked on campaigns for Volvo, Trident, Converse, and more. She also has worked extensively in the in-house design field, helping companies discover their brand story and how to infuse it into everything they do. She broke out on her own in 2014 and launched what is currently Meghan Maydel in early 2015.
Her website: www.meghanmaydel.com
Her Instagram: https://www.instagram.com/meghan_maydel/
Dannie is a marketing and PR strategist for creative entrepreneurs. Her main goal is to lift a weight off your shoulders by creating customized, rock solid business strategies that add value to your clients’ lives, build your reputation, and make you money.
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