How To Create & Market Digital Products [Roundtable Series with Kelsey Baldwin and Jessica Stansberry]

Do you spend all of your time working for your clients? Have you noticed that your business can’t make money unless you’re working? If you answered yes to both questions, it’s time to create a form of passive income. So that even if you have a sick day and can’t work, you still have money coming in!

There are so many myths and questions when it comes to creating passive income, but there are many people doing it, and doing it RIGHT. So why not you?! To learn exactly how two Digital Product experts Kelsey Baldwin and Jessica Stansberry have built successful businesses selling digital products join us for this live webinar!

In this episode you’ll learn:

• How to come up with your digital product idea
• What kind of digital product to create (courses aren’t your only option)
• How to market your product (launch or evergreen style)
• How to automate sales to make it as passive as possible

Recap Of First Questions + Answers In This Episode

How do you decide what type of product to create?

Kelsey:

The first thing to do is to figure out what you already do really well and what you know. Think of things that you are good at and what comes naturally to you, and what would help other people.

Jessica:

If you want to make passive income without having to work for it, I would recommend thinking about what people have to do before and after they work with you. Then build that digital product which can lead into your 1-1 services. With my own digital products, I realized people had a lot of questions that I had the answers to which led me to creating courses.

How do you know that your product will sell?

Jessica:

The biggest and most important thing to do is to have an audience to launch to. Blog about the topic you are looking to launch your product on, start getting people onto your email list so you have the right people ready and waiting. Another tip I would give is to get people used to you asking them for something. If you don’t have a product yet, ask them to sign up for your webinar or follow you on social media. That way you don’t take people by surprise when you ask them to pay for your product.

Kelsey:

We can’t predict the future unfortunately but doing the legwork beforehand is really important. Researching and making sure that what you are creating is what your audience actually wants. I would recommend doing promotion and building your email list around that topic before creating your digital product. Getting beta testers for your course is another great way to see whether people would actually pay for your course.

Once you have your product, how do you decide where to sell it?

Kelsey:

As I mentioned before, it is really important to have an audience before you start selling. If you don’t have an audience yet, something like Etsy is a great place to start. Places like Etsy have a built in audience which is great for people who are just getting started.

Jessica:

Having your product on all of the platforms is a great idea, especially for someone who is just getting started. If you don’t have an audience yet, a platform such as Etsy will drive the audience to you. However, unless you know how to crack the code (which Kelsey does!), it can be really difficult to stand out in the competition. I personally sell everything on website because I am huge on content ownership.

To Dive Deeper Watch The Full Episode

 

If There’s One Thing I Know It’s…

Each episode I ask my guest to teach us about a lesson they’ve learned through their business and life experiences, by completing the sentence “If there’s one thing I know it’s..”. I’m always taken back by the incredible insight they have to share!

Kelsey: We are all different, but we are all the same.

Jessica: Everybody is just a person. No one is above you.

Quotes Worth Sharing:

Kelsey: [bctt tweet=”We are all different, but we are all the same. – Kelsey Baldwin” username=”nevicavazquez”]

Jessica: [bctt tweet=”Everybody is just a person. No one is above you. – Jessica Stansberry” username=”nevicavazquez”]

To Keep In Touch With These Ladies

Kelsey runs Paper + Oats, where she teaches creatives how to thoughtfully organize, design, and market their digital products, so they can share what they know and look good doing it. Kelsey is a single-mom and works to inspire other independent women in business – proving that yes you can get back up, run a successful business, AND support your family on your own.

Her website: https://www.paperandoats.com/

Her Instagram: https://www.instagram.com/paperandoats/

Jessica is a web designer turned techy tips teacher and THE Jessica behind Hey Jessica, an online content machine dedicated to providing online entrepreneurs easy-to-follow, step-by-step tutorials for figuring out the techy parts of running their business. Jessica throws down tech-knowledge-bombs with weekly free blog content, eCourses and her FREE Facebook group, Biz Tech Collective. Jessica is also the ‘sassy southern half’ of the podcast, All Up in Your Lady Business where she dives into business strategy and interviews other really amazing ‘preneurs twice a week.

Her website: http://theheyjessica.com/

Her Instagram: https://www.instagram.com/heyjessicallc/

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