Do You Hate Blogging – But Know It’s Important?
Here’s a real solution, to creating less content but receiving the same benefits of consistent content creation, that you and your audience will love!
It’s starts with a story about one of my clients..
Are you like my client Lani? (real client, made up name for privacy)
Lani gets all of her business through referrals. She has a service based (online business management) business and get’s paid by hourly packages. Right now though she’s in the process of changing her business model so that she can scale her business and no longer trade dollars for hours.
Since she’s changing her business model she can no longer only rely on referrals. She needs a marketing strategy that will get her in front of more people. But she’d told me more than once that she hates creating content!
While I honestly don’t think that everyone has to have a content marketing strategy, from the outside looking in I knew that Lani already had a team in place who could create the content for her! So all she needed was a mindset shift on content creation – in particular, blogging.
Lani had told me in the past that what intimidates her about blogging is that it never ends. It seems like once you start you have to blog every week until the end of time! And if you don’t, then you look like a disappointment or like you can’t manage it.
So blogging is intimidating because:
- It seems like once you start you have to stay consistent and publish every week always
- One post takes a lot of time, energy, and effort
- You’re not sure if blog posts even book you customers
BUT WHAT IF I TOLD YOU:
YOU JUST NEED A FEW GOOD BLOG POSTS TO BRING CONSISTENT TRAFFIC TO YOUR SITE AND TO BOOK YOU AMAZING CLIENTS.
Yep that’s right, I’m going against the “stay consistent” rule and I’m saying: only create a few amazing posts that you can rely on for a year or maybe even more!
I know this might sound crazy since it’s against the norm, so let me explain it a bit more.
(A) Your blog design is preventing you from blogging:
- Most blogs are designed to show the most recent post first (as if most recent is most relevant)
- Most blog posts have dates (so people can see it’s been months since you last posted)
(B) How you can change your blog design to help you and your audience:
- Organize and display your content by category
- Remove dates
For a visual example of this here are two ladies, one who has her main blog landing page [yourwebsite .com /blog] set up this way (what I recommend) and another who has her blog archive page set up this way (a great alternative).
[Example 1: She Can Coterie] [Example 2: Elle and Company Design]
As you can see with both of these examples the blog posts are organized by category.
- If I go to your blog I can learn about exactly what I want to learn about by simply clicking on which category I’m interested in. So there’s no scrolling though a list of most recent posts, as a reader I get access to what I want access to quickly.
I’ve collaborated with Jess the Graphic and Web Designer behind Jess Creatives. To show you how to setup your WordPress or Squarespace site in this grid like directory style! Check out the video below!
You can also see that there are only a few posts in each category as opposed to an infinite amount of posts. This is where the real mindset shift comes in.
When you display your content differently you don’t need to consistently create.
If you’re a Brand and Web Designer you only need a few categories and a few posts in each category that will attract a new audience and lead to your paid offers.
Categories for a Brand and Web Designer might be:
- Web Design
- Graphic Design
- Portfolio/Case Studies
Posts in each of those categories might be:
(all these posts should be product aware posts – read more on that here)
- My step by step branding process
- How I create a custom logo
- How to know it’s time for a rebrand
- Web Design
- Why traffic isn’t converting on your website
- My step by step process for building a website
- Website must haves
- Graphic Design
- Why your brand needs to stay consistent everywhere
- All the places you use brand graphics
- My step by step process for retainer design projects
- Portfolio/Case Studies
A few posts that lead directly to your paid offers are all you need to attract an audience that’s interested in buying. (aka you can ditch consistent blogging)
So to recap:
- Break your blogging strategy down by category
- Write a few posts in each category that lead directly to your paid offers
- Remove the dates from your posts
Once you’ve created product aware posts and displayed those posts differently it’s time to continue to promote that content so that it drives consistent traffic to your website.
That’s where Pinterest comes in.
While I’m definitely not a Pinterest expert, I know that most of my clients get 80% – 90% of their traffic from Pinterest by pinning to group boards.
By setting up your Pinterest scheduler to consistently pin the few blog posts you have to group boards every single week, you’ll begin to get consistent traffic to your site.
Here are videos that show you how to do that:
(there are two main Pinterest schedulers to do this with I’ve included videos on both)
1. Jess Creatives shows you how to join group boards on Pinterest
2. Jess Creatives shows you how to use Tailwind to schedule your blog posts to group boards
3. Brittney Lynn shows you how to schedule your blog posts with Board Booster
To increase Pinterest Traffic Yourself:
My friend Jess has used Pinterest to triple her website traffic to 10,000 + visits per month. If you want to know exactly how she uses Pinterest to increase her website traffic check out her system here.
To have an expert increase Pinterest Traffic for you:
My friend Mandi from She Can Coterie has Pinterest management services so that you can grow your traffic monthly without lifting a finger! Check out the services here.
So what was the point of this different strategy?
If you’re afraid of blogging or content marketing because it seems like too much work, or a big commitment, it doesn’t have to be.
- Create a few good posts that lead to your paid offers
- Display those posts by categories on your blog landing page
- Pin those posts to group boards on Pinterest weekly for consistent traffic
This is the simplest way to start or get back into blogging without the big commitment.
Now it’s your turn to take action!
To help you get started I’ve created a checklist with every step you need to start blogging less while increasing your traffic! Check it out below!
*Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.