Do you feel like you’re doing most things “right” in your business? You’re marketing on Instagram and Pinterest, you set up a freebie for people to opt-in to, maybe you even have great traffic coming to your site, but once people get to your site, they leave! You don’t get email subscribers, and no one is contacting you.
If that’s you, then I’m happy to tell you that the solution to your problem could be as simple as a few tweaks on your website! By adding some strategic design elements, like making your font bigger, changing the color of your buttons, or placing copy where our eyes are more likely to click, you can sky rocket your website conversions! This episode we’re talking to 3 website experts Cathy Olson, Heidi Yarger, and Krista Rae, about how to optimize your site for conversions!
In this episode you’ll learn:
- How to lead people through your website (and actually read it)
- How to get them to take action (like contact or sign up for your email list)
- The colors, fonts, and strategy behind making calls to action stand out
Recap Of First Questions + Answers In This Episode
How do you know that your website isn’t converting?
When we do our brand and SEO audit, we send out a very detailed questionnaire to find out their target market, short and long term goals and what they like and don’t like about their site. Every client of ours has to have heat maps on their website to see where people are clicking.
The only way to really know is if you are tracking and checking what is going on at the back end of your website. You won’t know what’s working with your clients and your customers until you test it out and see. The first thing I would recommend installing Google Analytics or heat maps.
I agree with everything that Cathy said. It very much depends on your audience. The simplest thing you can do is pay attention. If you are looking for conversions from your email opt-ins, check your email marketing system to see how well they are converting.
What are heat maps and why should you have them on your website?
The heat maps help you see the path that people are taking when browsing on your website. It’s really important to notice how people are using your site, so that you can beef up the things that are working or get rid of the things that are not. If no one is clicking on certain thing on your website, it’s a strong indication that it’s not working. Heat maps help you declutter your website. I recommend using Sumo which can be used for free. Another more premium tool is HotJar that gives you lots of useful information.
In comparison to heat maps, analytics shows you how much time people are spending on your website. It gives you information about what pages they visit, how long they spend on there and much more. I definitely love using heat maps more for a visual overview of how people behave.
How do you decide the goal of your website and what should it be?
Addressing the customer’s pain points and how you can help them is one of the biggest goals you should have. There is a small portion where you need to tell them about yourself and what you do but mainly you need to show them how you can help them so that they hire you.
It’s based on how people use websites now. The answer would have been something completely different 2 years ago. There is so much competition, you have to stand out. It’s not just about your product, it’s about the whole experience. People want to get to know who they’re hiring or the story behind the products you are selling. You have to talk people into things. And you should not do that by talking about yourself or your business. When people get to your website they want to know if it’s relevant to them, can you help them.
I always have my clients tell me their big scary goal. Why do they have their website. And from there I help them break it down into smaller steps. What a lot of people are missing on their website is convincing potential clients or customers that they can help them.
To Dive Deeper Watch The Full Episode
If There’s One Thing I Know It’s…
Each episode I ask my guest to teach us about a lesson they’ve learned through their business and life experiences, by completing the sentence “If there’s one thing I know it’s..”. I’m always taken back by the incredible insight they have to share!
Cathy: People matter.
Heidi: Time is money.
Krista: Depend on people. Make a circle. Make connections.
Quotes Worth Sharing:
To Keep In Touch With These Ladies
Cathy Olson has been beautifying brands and designing experiences of digital delight for over 17 years, working with multi-million dollar brands like Costco, Best Buy and Disney. Now the founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings.
Her website: http://love-inspired.com/
Her Instagram: https://www.instagram.com/loveinspired/
Heidi is a Creative Director and Designer helping wedding pros and creative entrepreneurs gain clarity & beauty for their business through Branding, Personalized Brand & SEO Audits, Custom Websites and Marketing Design. When she’s not making pretty, you can find her chasing her kids or looking for the best chai in town.
Her website: http://www.spitfiregirldesign.com/
Her Instagram: https://www.instagram.com/thespitfiregirl/
Krista is a WordPress developer who specializes in collaborating with passionate designers to craft strategic websites that directly support their clients’ goals, while helping them ditch the tech and spend more time doing design. Through WordPress development and website strategy consulting, she’ll help you create websites your clients will love for years to come. Learn more over on her website!
Her website: https://kristarae.co/
Her Instagram: https://www.instagram.com/heykristarae/
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