Is it time for a rebrand and you’re now hit with the task of re-writing your site so that it (1) Sounds like the upgraded brand (2) Is actually something your ideal clients will read (3) Will convert browsers to buyers?
If so, I feel your pain and know how daunting it can be! Copywriting is definitely a science and an art, so it takes some learning to get it right! If you’re ready to re-write your site so that it more clearly speaks to your ideal audience and books you customers, than you’re in the right place. We’re talking to 3 Copywriters in this episode: Ashlyn Carter, Janine Duff, and Vivian Nunez.
In this episode you’ll learn:
- How to create engaging copy that shows your audience they’re in the right place
- How to find the voice of your brand and use it to stand out
- What the must have elements of every web page are
- How to create copy that converts to sales
Recap Of First Questions + Answers In This Episode
WHEN DO PEOPLE USUALLY KNOW IT’S TIME TO RE-WRITE THEIR SITE?
People have a strange relationship with copy. Hiring a copywriter is a luxury and people usually want to DIY it first. They come to me once they’ve thrown spaghetti at a wall for a while and once they become a bit more established as an entrepreneur. That’s when people realise it is time to up their copy game and come to me.
I always tell people that it’s probably not the smartest investment to hire a copywriter when you first start your business. You don’t necessarily have an idea of who you want to work with or what your brand message is. The best results come from working with people who have been in business for at least a year. They know who their ideal client is, they want to connect with their ideal clients more which means better conversion.
A lot of the time it happens when they are ready to rebrand. They usually realise that their brand is taking a different direction and they want a fresh pair of eyes and a fresh perspective on the new direction they’re heading towards.
WHAT’S YOUR DEFINITION OF MESSAGING AND HOW DO YOU FIGURE IT OUT?
I feel like copy has to have 2 things. Your voice and your messaging. Messaging is your copy values, your unique approach, who you serve, how you help, why it matters – deeper psychographics. Really understanding who your ideal client is and being able to serve them. Voice is more stylistic side and messaging is more of the conversion side.
It is something very personal. The voice is what drives the unique aspect of what you ‘re doing. Messaging is what you put out there for the clients you want hiring you or people you want to sell something to. Messaging is something that pushes it to the next level. It needs to be clear and simple, straight to the point.
WHAT IS THE GOAL OF YOUR WEB COPY?
To have a goal for each page. Each page is different. Your home page might be for just building your list. Each page can work them further down the funnel.
Every page should have a call to action or a direction to take your reader to. There should be one clear call to action on each page – the home page could have an opt in, your work with me page to enable people to get in contact with you.
To Dive Deeper Watch The Full Episode
If There’s One Thing I Know It’s…
Each episode I ask my guest to teach us about a lesson they’ve learned through their business and life experiences, by completing the sentence “If there’s one thing I know it’s..”. I’m always taken back by the incredible insight they have to share!
Ashlyn: Billionaires say no.
Vivian: Stories sell.
Janine: Always be a first grade version of yourself instead of a second grade version of someone else.
Quotes Worth Sharing
To Keep In Touch With These Ladies
Ashlyn writes bespoke, meaningful words for creative women as a copywriter & calligrapher. She left her job as a publicist to go full-time with her calligraphy biz for brides — and realized there were lots of creative women fumbling with their message and sales copy. Trading clients like Delta Air Lines and Chick-fil-A to serve creative industry dreamies like Hilary Rushford, Jenna Kutcher, and Mary Marantz as a copywriter and messaging strategist is just the bee’s knees. Her work has been featured in The Knot, Southern Weddings, and Southern Living.
Her website: http://ashlynwrites.com/
Her Instagram: https://www.instagram.com/ashlynscarter/
Janine is a Word Slinger who helps women coaches and creatives speak their customer’s language in a voice that’s unmistakably theirs, so they can bump hearts with their people, sell without sleaze, and become more influential and profitable doing what they love. When she’s not Peggy Olson-ing it up at her keyboard, you can find her flipping pancakes, getting lost in historical fiction, or frolicking through forests with her pooch.
Her website: http://www.janineduff.com/
Her Instagram: https://www.instagram.com/janineduff/
Vivian is an NYC based digital strategist + copywriter. Her career was kickstarted when she founded Too Damn Young, a community + resource for teens and young adults who have lost someone they love. Since then she’s used her community building, digital marketing and copywriting skills to help other brands and entrepreneurs tell their stories online. She frequently writes for Forbes and is the host of Creating Espacios a podcast featuring trailblazing Latinas.
Her website: http://www.vmnunez.com/
Her Instagram: https://www.instagram.com/vivnunez/
Watch The Next Live Episode or Be A Featured Guest
To never miss an episode and be on live to ask guest experts your top questions sign up for Show Announcements here.
If you’d like to be featured as a guest expert on the roundtable click here + fill out the guest form!