Have you ever wanted to host a local workshop? But thought of things like: How do I get people to show up? How do I price it? Where do I find people? How do I promote it? Then decide, maybe it’s just better to keep your community online.
Well if you are ready to take things offline and get more personal with your community by hosting in person workshops, this episode is for you! We’re talking to Theresa Delaney, the founder of the Creative Tribe Workshop and Lauren Caselli the founder of Boss Lady Bash. They both host in person workshops monthly and know how to sell them out!
In this episode you’ll learn:
- How to promote your workshop
- Where to find people interested in attending
- How to collaborate with local partners for win-win opportunities
Recap Of First Questions + Answers In This Episode
WHAT ARE THE BENEFITS OF HAVING AN IN PERSON EVENT AS OPPOSED TO KEEPING YOUR COMMUNITY ONLINE?
The reason I started Creative Tribe was for the face to face connection. I was looking to not just attend workshops but also host workshops. The way I see it: you could comment on someone’s Instagram post for a month or you could have one conversation in person and build the same bond in a fraction of the time. There’s a really dynamic relationship that happens between a teacher and a student as well as between fellow students. Having that opportunity positions you as an expert in a really unique way.
You have to be really clear about your goals. I always like to break events into two categories. Events can be lead generating events or money making events. You have to get very clear on whether you want your event to be for brand awareness or to make money. Like anything else, events are a marketing tool and it’s a really great opportunity for your potential clients and customers to get to know you in a really intimate way. It is hard to get people’s attention online so if you can get them in the same room with you, it’s an easy and great way to make a connection.
How do you pick the topic of the workshop that gets people to show up?
The most important thing is to listen to your audience. If you already have an existing online audience, what questions are you getting from them all the time? What are you covering in your most read blog posts? What are the questions that popping up in your inbox? Pay attention to these questions and start collecting them. The other option is to just ask your online audience.
How do you figure out how many people you want to have attend?
The biggest thing is to figure out how you can get people to come and attend your event when they have all this great information available to them for free online. The two things are really great content in a really fun interactive style and also networking. The way to really differentiate your event is to think about how you can create a really great interactive experience. When you’re thinking about how many people to invite you need to figure out whether you want to deliver a broad message and be the expert, deliver the content and have the people be really excited – in which case invite a lot of people. If you really want to form connections and want to encourage small group networking, make it a smaller event. It’s a lot easier to make intimate connections when you have a smaller event, especially for your first couple of events.
To Dive Deeper Watch The Full Episode
If There’s One Thing I Know It’s…
Each episode I ask my guest to teach us about a lesson they’ve learned through their business and life experiences, by completing the sentence “If there’s one thing I know it’s..”. I’m always taken back by the incredible insight they have to share!
Theresa: You have to get creative.
Lauren: People pay for really good experiences.
Quotes Worth Sharing
To Keep In Touch With These Ladies
Theresa writes bespoke meaningful words for creative women as a copywriter and a calligrapher. She left her job as a publicist to go full time with her calligraphy business for brides and realised there were lots of creative women fumbling with their messages and sales copy. Training clients like Delta Airlines to serve creative industry dreamies like Hilary Rushford, Jenna Kutcher and Mary Moraz as a copywriter and digital strategist is just the bees knees for her.
Her website: http://www.creativetribeworkshop.com/
Her Instagram: https://www.instagram.com/creativetribeworkshop/
Lauren Caselli is a strategic event marketer and facilitator that works with creative corporate and tech companies to help them build brand awareness through top-notch event experiences. In 2015, she founded the Boss Lady Bash, an event for creative female entrepreneurs starting their own businesses without taking big business loans. Selling out 7 times, the Boss Lady Bash is a premier example of how to create connection in an increasingly digital world, and is proof positive of the continuing value of in-person experiences.
Her website: http://www.laurencaselli.com/
Her Instagram: https://www.instagram.com/lcasellievents/
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