In 2013 Beyonce surprised the world and dropped an album without any notice. And guess what? It was a huge hit and she broke records. Well since Beyonce is Beyonce and has a huge and loyal fan base of millions of people, she can do that. Most of us small business owners on the other hand.. will not have much success if we do.
If you are working on a new product or service there are two options. 1. You can start telling people about it while you are working on it or even before you start working on it. Or 2. You work on it without telling anyone then one day randomly put it up for sale on your website and tell people “Hey I made something new you should go buy it, check it out!”. Uhm.. what? I don’t know anything about this new thing you created. I’m going to have to hear about it/learn about it a lot more before I even consider spending money on this.
Which of the two sounds better to you? I’d say number 1. In this video I will give you four steps to take when you are working on a new project. So that when it’s time to release what you are working on, you will have people waiting at their computers, on your website, ready to click buy!
After the video let me know what new project you are working on right now & if you will use this method to start creating buzz about it before you make it available to buy.
If you have any business or marketing questions that you want answered in a future video send them to firstname.lastname@example.org.
Thanks for watching & I’ll see you guys in the comment section!